Boaz Yadin
Boaz Yadin is the CEO of SEACRET and has worked in the cosmetics and skincare industry for more than 20 years. He works on the development of SEACRET's formulas with laboratories in Israel and in Korea, and he handles the regulatory side of selling skincare in different markets.
The brand he leads is sold today in more than 36 countries. He also founded DeadSea.com, a guide to the Dead Sea itself; DeadSea.com and SEACRET share ownership.
What he writes about
On seacret.com Boaz writes about what sits behind the ingredients: where Dead Sea minerals, mud and salt come from, what the research on them shows, and how to use them on skin. He also writes the nail care guides.
Start with Dead Sea minerals: what's in the water and what it does for skin, Dead Sea salt vs Epsom salt or nail file grit explained, or browse all skincare guides.
How the guides are written
Every guide follows the SEACRET editorial standards. Each figure links to the study or reference it comes from, product statements match what SEACRET can document for that product, and each guide shows the date it was last checked.